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Chapter Zero

About Tannen

Where chalk-dusted hands meet ink-stained sketchbooks

Brand Image

Tannen was founded by climbers and artists who believe the best adventures deserve to be remembered — not just in photographs, but in the lines we draw and the stories we wear. Born at the base of granite walls and under canopies of fir trees, our brand is a love letter to the vertical world.

Inspired by the visual language of vintage climbing guidebooks — topographic contours, hand-drawn route diagrams, and weathered trail maps — every Tannen design begins with a sketchbook at the crag. We translate the beauty of wild places into wearable art that feels as timeless as the mountains themselves.

We are committed to sustainable materials and responsible production. From eco-friendly inks to ethically sourced fabrics, we strive to tread lightly on the landscapes that inspire everything we create.

Every line in our designs traces a route we've climbed, a ridge we've walked, or a tree we've rested beneath.
What We Stand For

Our Values

Rooted in Adventure

Every design is born from real experiences on rock, trail, and summit. We create for people who find their best selves in wild places — and carry that spirit into everyday life.

Art Meets Function

We bridge the gap between gallery wall and granite wall. Our apparel is designed to look as good on the approach trail as it does around the campfire — thoughtful, original, and built to last.

Tread Lightly

We are stewards of the places that inspire us. From eco-friendly inks to ethically sourced materials, we minimize our footprint so the next generation can find the same wonder on the trail.

The Team

The Crew

Photo

Founder Name

Founder & Designer

With a sketchbook in one hand and a chalk bag in the other, our founder brings years of climbing experience and a deep love for vintage design to every piece we create. What started as doodles in a climbing journal became a brand built on the belief that outdoor gear should be as beautiful as the places it takes you.

Climber. Artist. Dreamer.